She Is Focused

April 29, 2009

Welcome to Atlanta: The BMI Unsigned Urban Showcase

Filed under: Behind The Scenes,New Music — Felicia @ 11:14 pm

I recently took a trip down to Atlanta for the BMI Unsigned Urban Showcase and the Core DJs Retreat. Lot’s of industry events took place that weekend including listening parties, panel discussions, networking gatherings, etc. It was definitely the place to be if you were trying to get your feet wet in the music industry. BMI Unsigned Urban Showcase

The BMI Showcase took place on Thursday, April 23rd and was held at E.S.S.O. Nightclub. The surround area of the club was a litte suspect, but inside the actual club was pretty nice. The 12th annual showcase which was hosted by DJ Khaled introduced four talented artists who were picked to perform for judges who are well known in the industry. They included Manny Halley (manager to Keyshia Cole and Lyfe Jennings), Jimmy Rosemond (manager to The Game and Pleasure P), Sean Garret (Songwriter/Producer) and others.

Of the four acts, the talented quartet, 718, from New York took home the grand prize of free studio time and other opportunities to take them a step further in pursuing their career. Although the up and coming artists performed exceptionally well and it was easy to see why they were chosen to perform at the showcase, it seemed as though the crowd was more interested in the main acts.

Before the headliners which included Novel, Trey Songz and Nas performed for the night, Lil Jon was presented with the Legends of Atlanta Award by BMI. Again everyone in the audience could have cared less. I myself was wondering at first what Lil Jon had to do with anything that was going on that night. But congrats to him.

The first main act that hit the stage was Novel.  NovelHe’s a pretty good artist; didn’t sound horribly bad. But he was a bit boring. After the first song was over, it was a bit annoying to know that his performance wasn’t over just yet. He ended his set on a high note though singing Prince’s “Purple Rain”. That was the only time he got any type of full on attention from all in attendance.

Trey Songz was up next performing some of his hit songs with the ladies in the audience assisting him with each word. It’s a shame Trey is such a shadowed artist. He has such a great voice and all his songs are golden. I can honestly say I haven’t heard one Trey Songz record I didn’t like.

Then the man of the hour hit the stage to close out the night and shut the place down; per usual. He performed songs from his long list of hit records from Illmatic through his current record Untitled. NasHis performance was assisted by a high-energy band that didn’t disappoint. Funny thing is at one point one of the DJs who didn’t seem to be a part of the set was caught sitting hunched over his turntables with his hand on his chin like he had better things to do, lol.

One good point that was made and agreed upon by some watching Nas perform, is that although he isn’t much of a performer, you still enjoy his show; no matter what. He can just sit on stage on a stool and shuffle through songs from his various albums, and he will still hold your attention. Very few artists can do that.

Overall the BMI Showcase turned out to be a great turnout and well recepted by crowd-goers. Now if only the clubs in the south and many other areas would just ban smoking in clubs, life would be more enjoyable.



  1. “Again everyone in the audience could have cared less.” LMBO

    Comment by candidgyal — April 30, 2009 @ 4:48 pm | Reply

  2. Sounds like a good showcase! I hear you on smoking in the clubs. This is definitely one of a few initiatives I’m glad Mayor Bloomberg realized in NYC. It’s nice going home and not feeling like my eyes are burning or like every part of me reeks of cigarettes.

    Comment by Jos The Boss — May 8, 2009 @ 5:14 pm | Reply

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